Why Chasing Followers Is Killing Your Business Growth
Opening Gambit: The Follower Count Mirage If you’re still using follower count as the gold standard of Instagram success in 2025, it’s time to reevaluate your playbook. This metric has been propped up like an aging rock star — flashy on the surface but hollow underneath. Sure, having 10,000 followers feels good, looks impressive, and might even boost your ego. But how much of that actually…